Tamara Howe, Director of Innovation and Masterbrand at Kellogg, recently provided Samuel Tait an insight into The Foundry, Kellogg’s innovation team that is keeping the 100-year-old brand relevant. In part 2 of our interview we discuss why millennials hold a key to innovation, why she no longer believes in focus groups, the value in “positive creative conflict” and why failing a new product can be a seen as a positive.
Since their IPO in 2004 Google’s share value has risen over 1200%. Earlier this year the company was once again ranked as one of the world’s Most Innovative Companies by Fast Company magazine. It’s been said that their secret to innovation success is due to the empowerment of their employees.
In the second part of my interview covering operations of innovation with Lee Hunter, Google’s Head of Marketing Innovation for Asia Pacific we discuss marketing hacks, failing fast, mobile technology, innovation workshops and the importance of combining ideas and a collaborative culture in driving their ongoing success.
If you asked most people to name an innovative company, Google will most likely be one of the top companies named. It’s not surprising then that since it’s IPO in 2004 it’s share value has risen over 1200%. Earlier this year the company was once again ranked as one of the world’s Most Innovative Companies by Fast Company magazine. It’s been said that their secret to innovation success is due to the empowerment of their employees – Samuel Tait met with Lee Hunter, Head of Marketing Innovation for Asia Pacific to find out.
Find out how you use innovation to drive entire category growth in part 2 of our interview with Kerry Sephton of George Weston Foods (GWF). Our discussion covers the operations of innovation and discuss how GWF use research to find insights for innovation, how the use business cases, the value of focus in execution and some of her advice for successful programs.
George Weston Foods is using innovation as a lever to drive growth in the bakery category – a category that faces significant challenges due to retailer focus on reducing price. I met with Kerry Sephton, Group Innovation Manager, ANZ, to find out how the company is approaching innovation and how her insights and research background is enabling them to deliver results.
Operations of innovation with Arno Lenior. Arno is one of Australia’s leading marketers having most recently overseen unprecedented growth for Samsung as CMO until May this year. Having worked for two of the world’s most innovative companies (Apple and Samsung) and leading group innovation at Lion Nathan his experience and insights into innovation are unique. Samuel Tait sat down with him after his departure at Samsung to get his viewpoints and advice on innovation.