gwf

Interviews

george weston foods / operations of innovation


Find out how you use innovation to drive entire category growth in part 2 of our interview with Kerry Sephton of George Weston Foods (GWF). Our discussion covers the operations of innovation and discuss how GWF use research to find insights for innovation, how the use business cases, the value of focus in execution and some of her advice for successful programs.

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Articles, Interviews

george weston foods / insights on innovation


George Weston Foods is using innovation as a lever to drive growth in the bakery category – a category that faces significant challenges due to retailer focus on reducing price. I met with Kerry Sephton, Group Innovation Manager, ANZ, to find out how the company is approaching innovation and how her insights and research background is enabling them to deliver results.

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