In the advertising industry here in Australia any discussion over different methods of thinking, as well as who and what makes the modern creative department tick, is strangely quiet. The set up of agency creative departments doesn’t seem to have changed much at all over the last 20 years. Perhaps it is too late for innovation to save the creative department.
Pay TV providers need to evolve to match future customer requirements and reframe the value of their assets, specifically the value of the ecosystem they have created from a new perspective. Can Pay TV providers re-write the role of the set-top box to become the platform that provides a plethora of new services? There is a future path for Foxtel.