Tamara Howe, Director of Innovation and Masterbrand at Kellogg, recently provided Samuel Tait an insight into The Foundry, Kellogg’s innovation team that is keeping the 100-year-old brand relevant. In part 2 of our interview we discuss why millennials hold a key to innovation, why she no longer believes in focus groups, the value in “positive creative conflict” and why failing a new product can be a seen as a positive.
Behaviour and attitude changes towards breakfast in recent years have called into question what the role is for breakfast cereals moving forward. While Kellogg has shaped an entire industry for more than a century since W.K Kellogg created the first-ever breakfast cereal, the company now faces a real challenge to stay relevant. Samuel Tait met with Tamara Howe, director of innovation and masterbrand, Kellogg Australia, to find out how the company uses innovation to ensure it will flourish and thrive throughout the century ahead.
Since their IPO in 2004 Google’s share value has risen over 1200%. Earlier this year the company was once again ranked as one of the world’s Most Innovative Companies by Fast Company magazine. It’s been said that their secret to innovation success is due to the empowerment of their employees.
In the second part of my interview covering operations of innovation with Lee Hunter, Google’s Head of Marketing Innovation for Asia Pacific we discuss marketing hacks, failing fast, mobile technology, innovation workshops and the importance of combining ideas and a collaborative culture in driving their ongoing success.
If you asked most people to name an innovative company, Google will most likely be one of the top companies named. It’s not surprising then that since it’s IPO in 2004 it’s share value has risen over 1200%. Earlier this year the company was once again ranked as one of the world’s Most Innovative Companies by Fast Company magazine. It’s been said that their secret to innovation success is due to the empowerment of their employees – Samuel Tait met with Lee Hunter, Head of Marketing Innovation for Asia Pacific to find out.
Find out how you use innovation to drive entire category growth in part 2 of our interview with Kerry Sephton of George Weston Foods (GWF). Our discussion covers the operations of innovation and discuss how GWF use research to find insights for innovation, how the use business cases, the value of focus in execution and some of her advice for successful programs.
George Weston Foods is using innovation as a lever to drive growth in the bakery category – a category that faces significant challenges due to retailer focus on reducing price. I met with Kerry Sephton, Group Innovation Manager, ANZ, to find out how the company is approaching innovation and how her insights and research background is enabling them to deliver results.