I/O: economics | the field of economics that studies the strategic behaviour of firms, the structure of markets and their interactions.
At I/O we help clients drive bottom line revenue growth.
Whether it is reinvigorating brands, building and testing prototypes, identifying new opportunities or disrupting a staid industry, everything we do is focused on delivering significant economic value for our clients.
The team help companies develop a detailed point of view of what to offer and why. By focusing on both the customer (Insights) and the business (Operations) we ensure that any new product, service or experience we co-create with our clients will succeed.