Find out how you use innovation to drive entire category growth in part 2 of our interview with Kerry Sephton of George Weston Foods (GWF). Our discussion covers the operations of innovation and discuss how GWF use research to find insights for innovation, how the use business cases, the value of focus in execution and some of her advice for successful programs.
George Weston Foods is using innovation as a lever to drive growth in the bakery category – a category that faces significant challenges due to retailer focus on reducing price. I met with Kerry Sephton, Group Innovation Manager, ANZ, to find out how the company is approaching innovation and how her insights and research background is enabling them to deliver results.
Operations of innovation with Arno Lenior. Arno is one of Australia’s leading marketers having most recently overseen unprecedented growth for Samsung as CMO until May this year. Having worked for two of the world’s most innovative companies (Apple and Samsung) and leading group innovation at Lion Nathan his experience and insights into innovation are unique. Samuel Tait sat down with him after his departure at Samsung to get his viewpoints and advice on innovation.
Insights on innovation with Arno Lenior. Arno is one of Australia’s leading marketers having most recently overseen unprecedented growth for Samsung as CMO until May this year. Having worked for two of the world’s most innovative companies (Apple and Samsung) and leading group innovation at Lion Nathan his experience and insights into innovation are unique. Samuel Tait sat down with him after his departure at Samsung to get his viewpoints and advice on innovation.
Part 2 of our interview with Doctor Elaine Saunders where we discuss the operational side of executing innovation. As Managing Director of BlameySaunders Hears, together with her business partner Professor Peter Blamey, they have developed a hearing aid package eliminating the need to visit a specialist – disrupting the audiology and hearing aid industries in the process.
Doctor Elaine Saunders is an award-winning businesswoman, audiologist and academic with accolades including being awarded Asia’s Leading Woman in Healthcare, the Victorian Pearcey Entrepreneur Award and the American Academy of Audiology’s Award for Achievement in Industry. As Managing Director of BlameySaunders Hears, together with her business partner Professor Peter Blamey, they have developed a hearing aid package eliminating the need to visit a specialist – disrupting the audiology and hearing aid industries in the process. We sat down with her to gain her insights into disruption, innovation and how technology is changing the delivery of health services.
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